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Marketing and Branding

The Rural Institute strives to present itself in an identifiable way through branding. Consistent branding demonstrates a project or program's connection to the Rural Institute. Further, branding makes Rural Institute materials identifiable to our audiences, partners, funders, etc.

Brand guidelines, logos, letterhead, and PowerPoint templates are avalable RIIC Marketing and Branding Box folder.


The Bodleian Libraries University of Oxford - Braille tips

For Word documents

  • Use a sans serif font (Arial is preferred) in 14 point
  • Left align rather than right or justify
  • Use headings. A contents list can also be created in Braille if you do
  • Remove page breaks. If changing between chapters use section breaks
  • Check line and paragraph breaks using the 'show/hide paragraph marks' function in Word. Leave them if they are required, but remove if they are not
  • For lists use bullet points or numbered lists
  • Don't use tab to create spaces, either use columns or tables. You can easily make the table lines invisible if you need to.
  • Change all background colour to 'none' or 'fill'
  • Don't use borders or shading
  • To emphasise something, don't use LOTS OF CAPITALS, use bold or italics
  • Check that web and email addresses are not divided between lines
  • Try to divide big files into smaller ones as this will make them easier to manage
  • Put the page numbers at the tops of pages in square brackets. This will distinguish them from the Braille page numbers.
  • Remove graphics and replace with a text description
  • Use endnotes rather than footnotes

For Powerpoint presentations

  • Remove all images, diagrams and illustrations. If these are very important, replace with a text description or in the case of charts and graphs, ask for a tactile diagram.
  • Select the text from the slide, copy and paste it into a Word document
  • Name each slide, e.g. before the title type 'Slide 1, 2, 3 etc.'
  • Apply Word styles and headings to the document - make each slide title a heading
  • Do not leave blank lines between each part of the text

Duxbury Systems Inc.Word Top 10 Guidelines

Word - Top 10 Guidelines (PDF)

(For Making Your Documents Braille-Ready)
DBT includes two Word for Windows add-ins, SWIFT and the BANA Template, which help to make transcribers' lives easier when working with Word.
However not all Word users are "braille aware", nor wish to be. You might wish to print this topic out and pass it round colleagues who prepare Word documents.  Generally speaking, it will not cause extra work, and in fact might help them to use Word more efficiently.

Here are 10 very basic rules for making a Word document which will look good and make good Braille (and Large Print).

  1. Use Styles - The Most Important Rule!
    All the Styles you need are set up in Word already: many Heading Styles all the way from Heading 1 on down, Normal for your body text, Index Styles, Table of Contents Styles, List Styles; these are all available in the Normal template. If you use these Styles, a Word document will translate into quite reasonably-formatted Braille.
    When you use Styles, you have the added benefit that when you want to change the font, size or emphasis of a Heading, you only need to change the Style once - your changes are then applied automatically to every occurrence of that Style in the document.
  2.  Don't Confuse The "Header" Style With "Heading" Styles
    A Header Style is used for the document header. This is a piece of text that is repeated at the top of every page; it is not a Heading! For Document, Chapter and Paragraph headings, you need a Heading Style. If you use a Header Style in the body of a document, Duxbury will not import it!
  3. Don't Just Format A Piece Of Text - Format The Whole Style
    If you think you need a sub-heading, apply one of the lesser heading Styles; don't just embolden and change the font size when you're using Normal Style. That said, bold, underline and italics are fine for emphasis within a paragraph; they can be translated into the correct Braille code to emphasize the text.
  4. Use The Minimum Of Styles
    Keep your document plain, elegant and readable. Concentrate on content rather than looks. Keep to a single topic per paragraph, and resist the temptation to fill your document with fancy fonts, size changes, orientation changes and colours. It won't help your readers to understand, and it will be lost on the Braille readers - if in fact all the content can be brought into Duxbury in the first place.
    And don't mistake pictures of text as real text! WordArt does not translate into Braille, even if it looks colourful on the printed page.
    You can make a beautiful document using three Heading Styles and the Normal Style; this allows you four fonts and four colours, one for each Style.
  5. Do You Really Need That Image?
    If you must use images, diagrams, plots and graphs, and the information is crucial to all your readers, make sure that they can be rendered as tactile graphics - otherwise that information will be lost to Braille readers. If you are using the Word drawing and graphics tools, make sure that the image is saved into a separate file for rendering as a graphic, and that there is a note in the body text to alert the Braille reader to the graphic and its relevance.
    You can add a note to an image easily by putting a descriptive line immediately underneath it: this might contain a Figure number that the braille reader can use to refer to the corresponding tactile graphic. In the example above, we have used a Text Box to contain the description. In this case, the Braille reader might not gain anything from having a tactile rendering of the image, but they should know it was there in the original.
  6. Do You Really Need That Table?
    Is a table really the only way to represent this information? They can be great visually, but a very complex table, or one with a lot of columns, can be impossible to render in Braille; the Braille page has, at most, half the carrying capacity of the print page. Try blowing your font size up to 22, and see how much of your table is visible.
    If your table is too complex, can you split the information in some way? Can it be rendered in text instead?
    Be careful also that you don't embed images into your tables; the information in them is lost to the Braille reader.
  7. Do You Really Need That Text Box?
    If you're using a text box to position text on the page, remember that you can do this with indent; this will look just as good, and won't cause such problems to the Braille transcriber.
    If you're using the Text Box to mix graphics and text, it's actually an image you're making. How will the Braille reader access this information? Can it be rendered as a tactile diagram?  Duxbury brings in text boxes, but at the point they are placed – which can cause confusion; make sure your Text Box is placed in the proper place in the text so that the information flows smoothly, and use some extra text to describe the graphical contents. You can include the descriptive text inside the Text Box, or - if you have to put the original text Box out of sequence - you can use another Text Box to refer to it by Figure number.
  8. Don't Use Tabs And Spaces To Position Text On The Page
    You shouldn't need to use tabs at all; use styles instead, which won't do strange things to your Braille layout. Word has an in-built style called Normal Indent.
    When this paragraph is imported into Duxbury, it will be treated as if it is formatted in Normal Style - it won´t be indented in your Braille file. If you need more indents, set up some more Word Styles for larger indents; you do this by choosing Format, Styles and Formatting, and clicking New Style.
    Base your new style on Normal, and then go to Modify, Paragraph and use the dialog box there to set the indents for your new Style:
    If you must use tabs, only use the tab key once by setting the tab stop - don't press the tab key repeatedly, because it won’t be possible to accurately predict what will happen when it is translated to Braille.
  9. Don't Press The Enter Key Twice At The End Of Each Paragraph
    For each Style you are using, select Format: Style and click the Modify button.  In the Modify Style dialog box, select Format: Paragraph. Next, in the Spacing section, change the After box to 12 (or whatever spacing you want).  This will eliminate the need to press the Enter key more than once between paragraphs, and will make the work of the Braille producer much easier.
  10. Use Control + Enter to Force a New Page
    The way to begin the next part of your text on a new page is to enter a hard page break. You do this by pressing Control+Enter. Duxbury will not preserve this in your Braille document unless you set the Word Importer to do so; generally, you will not want to preserve hard page breaks, unless you are beginning a new Chapter in a book.
    So if you have another column of paragraph marks (remember the button to click?), backspace them into oblivion and press Control+Enter.


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