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Marketing Without Money! - 175 Cheap and Offbeat Ways for Small Businesses to Increase Sales! by Nicholas E. Bade
- Ch. 1 Ten rules for budget marketing success
- Ch. 2 Thrifty ways to reach prospects
- Ch. 3 Stunts, signs and attention grabbers!
- Ch. 4 Free news publicity - for the asking
- Ch. 5 Public relations: Give to receive!
- Ch. 6 Get others to sell for you - free!
- Ch. 7 Retain current customers and sell 'em more!
- Ch. 8 Incentives and premiums attract customers
- Ch. 9 Personal selling: Where, when and how
- Ch. 10 Business basics that build sales
- Ch. 11 Project an image that sells!
- Ch. 12 Market research at little or no cost!
- Ch. 13 Sources of free marketing assistance
- Ch. 14 Telemarketing techniques and tips
- Ch. 15 Direct mail sales methods that work!
- Ch. 16 Effective and affordable sales literature
- Ch. 17 Places where flyers, brochures get results
- Ch. 18 How to afford mass media
- Ch. 19 Tips for mass media ads that sell more!
- Ch. 20 Personal computers: Marketing equalizer