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Naked Marketing- The Bare Essentials by R. Grede
- Introduction
- Ch. 1 Que Es Marketing?
- Ch. 2 Knowing Your Market
- Ch. 3 How to Develop a Plan
- Ch. 4 Establish an Image for Your Firm
- Ch. 5 Ideas - How to Get Them, How to Use Them
- Ch. 6 Ten Commandments of Good Copywriting
- Ch. 7 Layout and Design
- Ch. 8 How to Make the Most of Media
- Ch. 9 Using Publicity to Stretch Your Marketing Budget
- Ch. 10 Introducing a New Product
- Ch. 11 Selling
- Ch. 12 Inexpensive Marketing Tactics that Work
- Ch. 13 Tricks of the Trade Show
- Ch. 14 How to Establish your Marketing Budget
- Ch. 15 Summary