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Hahn, F. E. and K. G. Mangun (1997). Do-It-Yourself Advertising and Promotion - How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, John Wiley and Sons, Inc.
- Ch. 1 Newspaper and Magazine Advertising
- Ch. 2 Selecting Print Media
- Ch. 3 Flyers, Brochures, Bulletins, and Invitations
- Ch. 4 Direct Mail and Database Direct Marketing
- Ch. 5 Catalogs: A Project for Creative Nitpickers
- Ch. 6 Out-of-Home Advertising and Promotion
- Ch. 7 Telemarketing
- Ch. 8 Broadcast Fax
- Ch. 9 Advertising on the Web
- Ch. 10 Publicity and Public Relations
- Ch. 11 TV, Radio, Video, and CD Creative and Production
- Ch. 12 Sales and Marketing Presentations
- Ch. 13 Conventions, Trade Shows, Consumer Shows, and Meetings
- Ch. 14 Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution