Levinson, J. C. (1998). Secrets for Making Big Profits from your Small Business - Guerrilla Marketing, Houghton Mifflin Company.

• Ch. 1 The Guerilla Approach to Marketing - Updated
• Ch. 2 Mini-Media Marketing
• Ch. 3 Maxi-Media Marketing
• Ch. 4 Nonmedia Marketing
• Ch. 5 Launching your Guerrilla Marketing Attack