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McGraw-Hill (1996). Sales and Marketing - The Only Book you Need if you're New to Sales and Marketing!, McGraw-Hill.
- How to Use This Book
- Ch. 1 What is Marketing?
- Ch. 2 Product Lines
- Ch. 3 Market Planning
- Ch. 4 Market Research
- Ch. 5 Competitive Analysis
- Ch. 6 Creating Demand
- Ch. 7 Specialty Marketing
- Ch. 8 Marketing Tactics and Strategies
- Ch. 9 Distribution
- Ch. 10 Marketing Communications
- Appendix