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Phillips, M. and S. Rasberry (1997). Marketing Without Advertising - Inspire Customers to Rave About Your Business to Create Lasting Success, Nollo Press.
- Introduction
- Ch. 1 Advertising: The Last Choice in Marketing
- Ch. 2 Personal Recommendations: The First Choice in Marketing
- Ch. 3 The Physical Appearance of Your Business
- Ch. 4 Pricing
- Ch. 5 The Treatment of People Around You
- Ch. 6 Openness - The Basis of Trust
- Ch. 7 Deciding how to Educate Potential Customers
- Ch. 8 How to Let Customers Know Your Business is Excellent
- Ch. 9 Helping Customers Find You
- Ch. 10 Customer Recourse
- Ch. 11 Marketing on the Internet
- Ch. 12 Designing and Implementing your Marketing Plan
- Ch. 13 The Last Step: Creating a Calendar of Events