Franchises: An Option for Business Owners with Disabilities
By Nancy Arnold, Research Director for Rural Employment and Economic Development The Rural Institute's Research and Training Center on Rural Rehabilitation Services
Franchises are becoming quite popular and may offer an option for business owners with disabilities. Mike Powers, author of How to Open a Franchise Business, says that about one-third of today's franchises are owned or co-owned by women and about one-tenth are minority owned. Franchising offers a good opportunity for potential business owners with disabilitiesespecially with careful planning, investigation, and an adequate financial base.
Benefits
In How to Open a Franchise Business, Mike Powers says that franchises have a greater chance of success than either purchased businesses or those started from scratch. Franchises offer a proven type of business, people patronize them because their products are recognized and trusted, and they have a larger customer base because of name recognition.
Many franchisors also provide training in starting, running, and marketing the business; training for updating the skills of franchise owners and employees; supply record keeping systems; and conduct advertising and marketing campaigns on behalf of all franchisees. Some sell supplies to franchisees at reduced costs, and some can finance or arrange financing for franchisees.
Drawbacks
As with everything, franchising has a downside. Franchises tend to require more research than starting a business from scratch because both the market and the franchise itself need to be evaluated. Generally, they are more expensive to open than other new businesses, typically requiring an investment of $20,000 or more. Many cost quite a bit morein the $100,000 to $300,000 range.
The franchise owner answers to customers and to the franchisor and must operate his or her business according to the terms specified in the franchise agreement. This may mean that the business's location and exterior/interior design, product mix and prices, work attire, and advertising are under the franchisor's, not the franchisee's, control. The franchisee may be required to regularly file financial reports and be subject to inspection and audits. Also, the franchisee makes regular payments to the franchisor.
Development Steps
In a franchise arrangement, the franchisor and franchisee develop a binding agreement that is renewed periodically. There are many steps to take before this occurs and the business opens. Most are the same steps involved in opening a business from scratch and none should be bypassed. They include:
- Research industries and types of franchise arrangements for
those industries
- Conduct a self-evaluation
- Identify and evaluate possible franchisors and their franchise
systems
- Evaluate franchisor's products
- Contact and visit other franchisees
- Identify the market and evaluate its income potential
- Identify opening and operational expenses and develop income projections
Because franchise agreements are written to protect the franchisor, the prospective franchisee should hire a lawyer with franchise expertise. The lawyer will explain and negotiate the franchise agreement and may recommend changes. He or she also can provide expertise on state and federal regulations, negotiate and develop leases, and deal with any other legal arrangements required for opening a business.
Hiring an accountant is also a good idea because the financial statements and reporting requirements for a franchise usually are more complex and rigorous than those for a from-scratch business. The accountant will prepare financial statements, evaluate business costs, and work with the franchisor's accounting system.
Resources
Here are some resources that provide detailed discussions and tips on franchising, the purpose of the franchise offering circular, and rules and regulations governing franchising. They also list questions to ask and answer while researching franchises, provide lists of franchise associations, and discuss the franchisor/franchisee relationship.
- How to Open a Franchise Business,
Mike Powers, Avon Books.
- The Franchise Doctor - www.franchisedoc.com/evaluate.html
- State Franchise Information Guidelines - www.smartbiz.com/sbs/arts/frb4.htm
- Entrepreneur Magazine - www.entrepreneurmag.com/franchise500/about-f50099.html
- FranInfo -
www.franinfo.com/default.htm
- For more information on RTC: Rural's self-employment research, please visit their web page at http://rtc.ruralinstitute.umt.edu or contact Nancy Arnold, Research Director for Rural Employment and Economic Development, at 406-243-2469

