Volume 13 Number 1 • 2000
Quick & Easy
by Roger Shelley, The Rural Institute
"It's gonna be how long?"
Like all true entrepreneurs, she would have liked her business
start-up money yesterday. As an Organizational Consultant with
the Rural Institute, I'm the one who tells her about all the hoops
she is going to have to jump through. Here is a person who thought
through a business proposition or self-employment opportunity,
saw the obvious advantages—extra money, ability to do what
she had dreamt of—and was ready to get started. Here I am
telling her about policies and procedures of organizations and
institutions that are supposed to facilitate employment of people
with disabilities. Oh brother, now I'm explaining that she'll need
a business plan, and where to go to get assistance with it.
"But I've got customers NOW! And all I need is the necessary
money for equipment/flyers/ print advertising. So I can get into
operation."
Now I'm in a panic. I've been self-employed. I know how this feels.
She just wants to start the business. She wants to serve the customers
and make some money, but she doesn't have any money to invest,
no credit history, and no one to back her. Should I really start
explaining authorization from the local Vocational Rehabilitation
office for services, Social Security Work Incentives that she might
access for funding, or micro-business loans? Not if I want her
to get discouraged and hang up on me.
I have experienced the advantages of self-employment, and can
see real benefits for people who build their own accommodations
into the business. In many cases these accommodations take the
form of hiring people to work with them, developing partnerships,
working from home, defining their own goals for success, and adjusting
hours of operation. Self-employment provides the ability to access
the community on own their own terms and present themselves as
competent and contributing people. It's an opportunity to build
an enterprise that reflects their choices and values. All of these
concepts are important to the people we serve, and reflect what
we might call "Best Practices." Beyond that, self-employment
is a chance to reduce the unemployment rate for people with disabilities
that exceeds 20 times that of the typical population. Why isn't
it easier for people to go into business for themselves? Why doesn't
some system or institution step up to the plate and propose easier
and faster funding for self-employment?
Then it happened. A work-first, full-choice project, the Montana/Wyoming
Careers through Partnerships project, funded through the Department
of Labor and operated by the Montana Job Training Partnership (Montana
JTPA) and the Rural Institute Training Department. The project
didn't start with the concept of providing funding for self-employment,
but, by offering choice to people, and providing for an array of
support services to facilitate chosen employment, it soon evolved
into a source for business start-up capital. In fact, half of the
people who accessed the direct service money the project supplied,
used it to start their own enterprises. Jumping through hoops was
minimized. Supports were supplied as necessary. Partnerships with
other service agencies became more natural as funding streams were
blended to the advantage of all concerned.
Some interesting concepts began to emerge. In the first year of
the project, it became apparent that putting people into their
own businesses cost less than getting them a job, on an average
about $150 per person less. When people became responsible for
the use of the government funding, they took just what they felt
they needed to be successful, and then looked for ways to leverage
those resources to expand their funding base and become even more
successful. Could true supported choice engender individual responsibility
and the will to succeed? The project proved it is so.
The trick became how could we get the money to people faster.
What was the very minimum that we needed from the person in order
to get a business started? Sometimes we needed a business plan,
but not always. If people had investigated markets or had markets,
we had the opportunity to get the money to them faster. Some business
plans were more involved than others, depending on the amount of
money that people requested. People demonstrated their motivation
to us simply by making their vocational choices. We assumed competency.
Some people built in their own accommodations and supports. Sometimes
service provider supports were extensive, sometimes not. Supports
were based on what was needed to make that specific business successful
in that locale, and were agreed upon in partnership with the person.
In business, less can be more. In business, getting the money to
start quickly—while the ambition and will to succeed is still
fresh—ensures lasting and profitable results. Recently Inc.
magazine reported some interesting points. The first was that "despite
what the experts may tell you, there is no ‘right way' to
start a business," and secondly, "no particular sequence
of steps from A to Z will insure your success." And the third
thing was, "while no particular period of time is ‘normal'
to get a company off the ground, most of those entrepreneurs who
get a business going do so in about a year of concentrated effort.
Those working on a start-up for much longer—apparently with
less intensity—have more trouble getting their businesses
going" (Reynolds, 1995). This means the sooner a person can
get started in business and the easier it is to start the business,
no matter the level of "supports," the greater the likelihood
that the business will be successful. Putting hoops in people's
way slows down the process and reduces the chance for success.
Quick and easy is the best bet. And, there is no "blueprint
for success." Each entrepreneur must choose his/her business
and each define what success is. That, in fact, is a function of
the person's choices. There appears to be no difference between
a typical person and a person with a disability in that respect.
As a footnote, none of the 54 people who have become self-employed
through the project have quit in the past year and a half. They
are all in various phases of building their businesses.
References
Reynolds, P. (1995) Business plans. Inc. Magazine. Feb.1, 1995